The FTC’s new “Click-to-Cancel” rule is shaking up how businesses handle subscription and membership cancellations. If you run a business that charges recurring fees, you’ll need to ensure your cancellation process is just as easy as signing up—or risk penalties. Here’s a breakdown of what’s changing, when it takes effect, and how to stay compliant.

Navigating business partnerships involves tackling common dysfunctions like misaligned visions and unclear roles. By focusing on strengths, ensuring aligned goals, clarifying responsibilities, and fostering open communication, partners can overcome obstacles. Addressing these key areas strengthens collaboration, paving the way for a successful and harmonious entrepreneurial journey.

Small business owners, often with limited time and resources to fully understand the depths of digital marketing, are prime targets for these scams and schemes.

In digital marketing, ethics are key to success. We examine the fine line between persuasion and manipulation, underscoring the need for transparency and honesty to build trust and protect reputation. Ethical practices not only comply with regulations but also define our legacy in the digital realm, emphasizing the importance of integrity in every marketing strategy.

Leveraging trend research is key in the small business world. At Media Pulse, we used it to transform a gluten-free bakery's offerings, identifying a demand for tastier options and driving significant growth. Tools like Google Trends and AnswerThePublic can reveal consumer trends, helping you tailor your strategy and elevate your brand. Embrace these insights to propel your business forward.

Venturing online requires safeguarding your digital assets against control tactics by marketing firms. It's essential to assert ownership, insist on transparency, and arm yourself with digital management knowledge. At Media Pulse, we advocate for ethical marketing, empowering small business owners to navigate the digital landscape securely and maintain autonomy over their online presence.