Media Pulse Blog
Navigating the pitfalls of business partnerships: The 5 Dysfunctions.
Navigating business partnerships involves tackling common dysfunctions like misaligned visions and unclear roles. By focusing on strengths, ensuring aligned goals, clarifying responsibilities, and fostering open communication, partners can overcome obstacles. Addressing these key areas strengthens collaboration, paving the way for a successful and harmonious entrepreneurial journey.
Striking the Right Balance: Ethics in the Digital Ad Space
In digital marketing, ethics are key to success. We examine the fine line between persuasion and manipulation, underscoring the need for transparency and honesty to build trust and protect reputation. Ethical practices not only comply with regulations but also define our legacy in the digital realm, emphasizing the importance of integrity in every marketing strategy.
Maximizing Impact with Trend Research: A Small Business Guide
Leveraging trend research is key in the small business world. At Media Pulse, we used it to transform a gluten-free bakery's offerings, identifying a demand for tastier options and driving significant growth. Tools like Google Trends and AnswerThePublic can reveal consumer trends, helping you tailor your strategy and elevate your brand. Embrace these insights to propel your business forward.
The Web of Deception: Holding Websites Hostage
Venturing online requires safeguarding your digital assets against control tactics by marketing firms. It's essential to assert ownership, insist on transparency, and arm yourself with digital management knowledge. At Media Pulse, we advocate for ethical marketing, empowering small business owners to navigate the digital landscape securely and maintain autonomy over their online presence.
How Marketing can be a Helping Profession
After graduating college, I initially resisted the idea of pursuing a career in marketing. While I was attracted to the opportunity marketing gives one to be creative, I was under the impression that marketing firms were manipulative and dishonest. I did not think that a career spent trying to make people buy products they didn’t need or that presenting products in a dishonest way would ever make for a fulfilling career. However, I have since realized that my perception of marketing is only half-true.