MEET THE TEAM
Jake Landon
Founder
Founder of Media Pulse, Jake Landon, is a digital marketing expert with an M.S. in Integrated Marketing Communications with an emphasis on digital analytics from West Virginia University. Upon receiving his master’s, Jake began building Media Pulse from the inside out, and by using a unique approach, personally selected his team of marketing professionals based on their area of expertise and Clifton strengths.
Jake has a passion for gaining knowledge and sharing it with others, which is why he’s created such a unique business for individuals, business owners, agencies, students, and groups looking to market their businesses the right way.
In digital marketing, ethics are key to success. We examine the fine line between persuasion and manipulation, underscoring the need for transparency and honesty to build trust and protect reputation. Ethical practices not only comply with regulations but also define our legacy in the digital realm, emphasizing the importance of integrity in every marketing strategy.
Have a business on Facebook? You need to be using Facebook Business Manager. It’s an important tool that keeps your digital assets centralized, safe, and organized. There is always confusion around being a page owner or admin, Business Suite, Business Manager, Creator Studio, and more. The difference between each level is important, especially when sharing your digital assets with any third-party.
Google Meet is our preferred way to meet with people, from free meetings, client meetings to our mentorship program. We have experienced common problems throughout these meetings, learn how to avoid them, and have the best meeting experience.
Favicons are an absolute must for building your brand. It’s simple to create and an absolute must for building your brand identity.
So much has already changed in 2021 with Facebook. Is Facebook trying to scare business away?
The continuation of the Privacy Wars blog series. Is Facebook for small business really going to hurt from Apple’s strict stance on Privacy?
Nick is the creator of the Yinz Biz Podcast. Yinz Biz is a new podcast, which allows you to discover the stories behind Western Pa's small businesses. A perfect fit for our passion for helping small businesses in Western PA.
Digital marketing, just like any other business vertical, comes with a lot to learn! Let’s go over some of the basic terminology.
The privacy wars are officially on! Welcome to the $80 billion shake-up. Let's dive into IDFA changes and how we got here.
Start with the basics. Where are your customers? Usually searching for something on Google. Priority number one for your business is all about getting your business found. Start with Google My Business.
Facebook targeting is out of control, but a fantastic resource for any business. The Facebook ad network is one of the best ways to reach your audience.
Jacquelyn Clement
Director of Operations
Founder of Media Pulse, Jake Landon, is a digital marketing expert with an M.S. in Integrated Marketing Communications with an emphasis on digital analytics from West Virginia University. Upon receiving his master’s, Jake began building Media Pulse from the inside out, and by using a unique approach, personally selected his team of marketing professionals based on their area of expertise and Clifton strengths.
Jake has a passion for gaining knowledge and sharing it with others, which is why he’s created such a unique business for individuals, business owners, agencies, students, and groups looking to market their businesses the right way.
In digital marketing, ethics are key to success. We examine the fine line between persuasion and manipulation, underscoring the need for transparency and honesty to build trust and protect reputation. Ethical practices not only comply with regulations but also define our legacy in the digital realm, emphasizing the importance of integrity in every marketing strategy.
Have a business on Facebook? You need to be using Facebook Business Manager. It’s an important tool that keeps your digital assets centralized, safe, and organized. There is always confusion around being a page owner or admin, Business Suite, Business Manager, Creator Studio, and more. The difference between each level is important, especially when sharing your digital assets with any third-party.
Google Meet is our preferred way to meet with people, from free meetings, client meetings to our mentorship program. We have experienced common problems throughout these meetings, learn how to avoid them, and have the best meeting experience.
Favicons are an absolute must for building your brand. It’s simple to create and an absolute must for building your brand identity.
So much has already changed in 2021 with Facebook. Is Facebook trying to scare business away?
The continuation of the Privacy Wars blog series. Is Facebook for small business really going to hurt from Apple’s strict stance on Privacy?
Nick is the creator of the Yinz Biz Podcast. Yinz Biz is a new podcast, which allows you to discover the stories behind Western Pa's small businesses. A perfect fit for our passion for helping small businesses in Western PA.
Digital marketing, just like any other business vertical, comes with a lot to learn! Let’s go over some of the basic terminology.
The privacy wars are officially on! Welcome to the $80 billion shake-up. Let's dive into IDFA changes and how we got here.
Start with the basics. Where are your customers? Usually searching for something on Google. Priority number one for your business is all about getting your business found. Start with Google My Business.
Facebook targeting is out of control, but a fantastic resource for any business. The Facebook ad network is one of the best ways to reach your audience.
Xander Pearson
Director of Operations
An avid learner, Xander constantly seeks out new information and techniques to hone his skills in the digital space. This quest for knowledge has led him to discover the strength of an online presence in today's competitive landscape. Recognizing the widespread need for refinement in this domain, he has made it his mission to capture a brand's essence and mold it into the best version of itself. With a commitment to the exceptional, Xander is excited to drive your business towards success.
In digital marketing, ethics are key to success. We examine the fine line between persuasion and manipulation, underscoring the need for transparency and honesty to build trust and protect reputation. Ethical practices not only comply with regulations but also define our legacy in the digital realm, emphasizing the importance of integrity in every marketing strategy.
This blog includes a list of business networking strategies that will help you to build valuable relationships during pre- and post-COVID socially restraining conditions.
Have a business on Facebook? You need to be using Facebook Business Manager. It’s an important tool that keeps your digital assets centralized, safe, and organized. There is always confusion around being a page owner or admin, Business Suite, Business Manager, Creator Studio, and more. The difference between each level is important, especially when sharing your digital assets with any third-party.
Google Meet is our preferred way to meet with people, from free meetings, client meetings to our mentorship program. We have experienced common problems throughout these meetings, learn how to avoid them, and have the best meeting experience.
Favicons are an absolute must for building your brand. It’s simple to create and an absolute must for building your brand identity.
So much has already changed in 2021 with Facebook. Is Facebook trying to scare business away?
The continuation of the Privacy Wars blog series. Is Facebook for small business really going to hurt from Apple’s strict stance on Privacy?
Nick is the creator of the Yinz Biz Podcast. Yinz Biz is a new podcast, which allows you to discover the stories behind Western Pa's small businesses. A perfect fit for our passion for helping small businesses in Western PA.
Digital marketing, just like any other business vertical, comes with a lot to learn! Let’s go over some of the basic terminology.
The privacy wars are officially on! Welcome to the $80 billion shake-up. Let's dive into IDFA changes and how we got here.
Start with the basics. Where are your customers? Usually searching for something on Google. Priority number one for your business is all about getting your business found. Start with Google My Business.
Facebook targeting is out of control, but a fantastic resource for any business. The Facebook ad network is one of the best ways to reach your audience.
Destiny Johnson
Content Manager
A graduate from the University of Pittsburgh with a B.A. in English Nonfiction, Destiny has since spent her career focusing on social media trends, content development, market research, and digital communication. In her experience, Destiny has worked with a variety of industries including fashion, food, pop-culture, interior design and infrastructure. In her role at Media Pulse, Destiny strives to make clients’ dreams a reality through organic online expansion, hospitality and a goal-oriented approach.
By now, we all know that social media advertising is a must in order to be successful in best defining your brand. However, creating a balance between your organic content and paid social advertising can be really tricky. Luckily, we’ve created this blog to better explain your options and guide you through the process.
Should you be using emojis in your business messaging and marketing communications? This blog covers the common questions and concerns associated with using emojis in your messaging and the potential benefits they can offer within your marketing campaigns.
While many might believe that social media and digital marketing are two in the same, the truth is that social media is just a piece of what goes into successful digital marketing. In this blog, we’ll go over how both social media and digital marketing can be utilized to promote your business across a variety of digital platforms.
This blog includes a list of business networking strategies that will help you to build valuable relationships during pre- and post-COVID socially restraining conditions.
Having trouble deciding what platform can best be utilized for your business? In this article, we’ll discuss different platforms and how small businesses can narrow down their choices based on branding, target audiences and more!
For a few weeks now, Clubhouse has somewhat silently made its debut as the latest trending, interactive audio app on the market. However, unlike other applications where you can just head to the App Store and download the platform, Clubhouse actually requires that you be invited or allowed into the platform by another existing user.
The Special Edition of the CMO Survey is a tool used by marketers to better understand the impacts of COVID-19 on their traditional business practices in order to prepare for changing go-to-market strategies.
I’m sure we can all agree that the ongoing pandemic has disheartened us in one way or another. In the months since its outbreak, we’ve heard of or personally experienced loss, we’ve had our social interactions disrupted or in most cases depleted, we read as favorite businesses closed their doors forever, and that others were struggling to pay the bills.
I’m sure we can all agree that the ongoing pandemic has disheartened us in one way or another. In the months since its outbreak, we’ve heard of or personally experienced loss, we’ve had our social interactions disrupted or in most cases depleted, we read as favorite businesses closed their doors forever, and that others were struggling to pay the bills.
Creating and managing social media content can be daunting, especially if you’re looking to publish daily posts across multiple platforms.
While Instagram appears to be a social media platform made for photographers, the truth is, you don’t have a fancy camera or eye for photography to have a successful account.
Nick Koshute
Customer Engagement Manager, Podcast Host
Nick@mediapulse.us
Nick is a graduate of Franciscan University with a B.S. in Business Administration and a minor in Marketing. Since graduation, he has worked for companies like PNC Bank and Crown Castle. Advancing through his career, Nick discovered a passion for helping small businesses find creative ways to tell their stories and launched the Yinz Biz podcast, which gives listeners a behind the scenes look at the inception of small businesses in Western Pennsylvania. Nick specializes in creating engaging content on social media and aesthetic photography.
One big challenge your business might be facing is growing your following on social media platforms like Instagram. While you may be tempted to take the “easy” way and buy followers, you should know that this method has been proven to be a very unwise idea.
Text message (SMS) marketing is a highly effective means of communicating with your customers. However, are you conducting this form of marketing with your customer’s consent?
Do Google reviews really help? In this blog, we’ll discuss how Google reviews can impact not only your business, but how consumers search for your business online.
The best way to ensure your story is heard or your product is being looked at is by creating engaging video content.
After graduating college, I initially resisted the idea of pursuing a career in marketing. While I was attracted to the opportunity marketing gives one to be creative, I was under the impression that marketing firms were manipulative and dishonest. I did not think that a career spent trying to make people buy products they didn’t need or that presenting products in a dishonest way would ever make for a fulfilling career. However, I have since realized that my perception of marketing is only half-true.
The Story of a Local Recording Studio Owner | Albert grew up with a love for baseball. He began playing music at an early age, but initially, it was more of a chore to go to piano lessons than a real passion. As Al grew older, he began to appreciate music more and more. He knew he wanted to pursue a career in music but desired something more stable than trying to make it as a full-time musician.
Research shows that customers are making decisions about your products and your brand based upon the quality of the photos you post.
My goal for the podcast is to help small businesses build deeper relationships with their current customers and also help them forge new ones. I have found that small businesses often know how to tell customers “what” they sell, but often struggle to articulate the story behind “why” they sell what they do.
Yinz Biz is a new podcast, which allows you to discover the stories behind Western Pa's small businesses. This episode features Beaver Bagel Company.