Media Pulse Blog
Maximizing Impact with Trend Research: A Small Business Guide
Leveraging trend research is key in the small business world. At Media Pulse, we used it to transform a gluten-free bakery's offerings, identifying a demand for tastier options and driving significant growth. Tools like Google Trends and AnswerThePublic can reveal consumer trends, helping you tailor your strategy and elevate your brand. Embrace these insights to propel your business forward.
The Web of Deception: Holding Websites Hostage
Venturing online requires safeguarding your digital assets against control tactics by marketing firms. It's essential to assert ownership, insist on transparency, and arm yourself with digital management knowledge. At Media Pulse, we advocate for ethical marketing, empowering small business owners to navigate the digital landscape securely and maintain autonomy over their online presence.
Knowing the Difference: Social Media vs. Digital Marketing
While many might believe that social media and digital marketing are two in the same, the truth is that social media is just a piece of what goes into successful digital marketing. In this blog, we’ll go over how both social media and digital marketing can be utilized to promote your business across a variety of digital platforms.
Explained: Facebook Business Manager
Have a business on Facebook? You need to be using Facebook Business Manager. It’s an important tool that keeps your digital assets centralized, safe, and organized. There is always confusion around being a page owner or admin, Business Suite, Business Manager, Creator Studio, and more. The difference between each level is important, especially when sharing your digital assets with any third-party.
Looking at the CMO Survey: COVID-19 Edition
The Special Edition of the CMO Survey is a tool used by marketers to better understand the impacts of COVID-19 on their traditional business practices in order to prepare for changing go-to-market strategies.
Must-Know Facebook Changes of 2021
So much has already changed in 2021 with Facebook. Is Facebook trying to scare business away?