Leveraging trend research is key in the small business world. At Media Pulse, we used it to transform a gluten-free bakery's offerings, identifying a demand for tastier options and driving significant growth. Tools like Google Trends and AnswerThePublic can reveal consumer trends, helping you tailor your strategy and elevate your brand. Embrace these insights to propel your business forward.

Venturing online requires safeguarding your digital assets against control tactics by marketing firms. It's essential to assert ownership, insist on transparency, and arm yourself with digital management knowledge. At Media Pulse, we advocate for ethical marketing, empowering small business owners to navigate the digital landscape securely and maintain autonomy over their online presence.

One big challenge your business might be facing is growing your following on social media platforms like Instagram. While you may be tempted to take the “easy” way and buy followers, you should know that this method has been proven to be a very unwise idea.

By now, we all know that social media advertising is a must in order to be successful in best defining your brand. However, creating a balance between your organic content and paid social advertising can be really tricky. Luckily, we’ve created this blog to better explain your options and guide you through the process.

Text message (SMS) marketing is a highly effective means of communicating with your customers. However, are you conducting this form of marketing with your customer’s consent?

Should you be using emojis in your business messaging and marketing communications? This blog covers the common questions and concerns associated with using emojis in your messaging and the potential benefits they can offer within your marketing campaigns.