After graduating college, I initially resisted the idea of pursuing a career in marketing. While I was attracted to the opportunity marketing gives one to be creative, I was under the impression that marketing firms were manipulative and dishonest. I did not think that a career spent trying to make people buy products they didn’t need or that presenting products in a dishonest way would ever make for a fulfilling career. However, I have since realized that my perception of marketing is only half-true.